Do you love wasting your time writing captions, editing images or crafting a blog post? No?! Well, I didn’t think so! In this article, I will tell you 10 time management tips that allow you to create more content in less time. It sounds like magic – but I promise that with my secret tips you will soon be creating quicker and better content for social media, your blog and other platforms.
Be honest, have you ever said the following:
“I really want to do [insert task you know you should do, but don’t want to/don’t know how], but I just don’t find the time.”
Time – or rather the lack thereof – is one of the most common things people complain about when it comes to upping their online visibility and digital marketing game.
It takes time to create content. It takes time to be active and engage with others on social media. It takes time for content to rank on Google. And time is precious when you run your own business.
Before you know it, other tasks take over and you fill up your time with anything but creating content and building an online presence.
But the thing with things that take time is that they pay off in the end and if you slowly chip away at it, you will find that there is a big reward waiting for you at the end.
So, instead of using time as an excuse to avoid social media, blogging or other forms of content creation, try to use your time more efficiently.
Here are 10 time management tips you can implement right away and start creating more content in less time.
PS: Download my Content Marketing Toolkit for a list of useful tools, apps & resources to make your life easier!
1. Make a content plan
If you want to reduce the amount of time you spend on writing captions, blog posts or headlines, planning is everything.
With a plan, you always know what your next post is going to be about. You will never have to waste time again, trying to come up with a topic to write about at the spot.
You know which topic to talk about on what day. You know when you need to start talking about your new product, service or offering.
Honestly – making a content plan will make the difference between stressing out over content and feeling in control of your strategy.
With my Content Calendar System you can start planning right away! It will help you plan your content in advance and free up precious time to focus on other things in your business, without dropping the ball on your online visibility.
Get my Content Calendar System here!
2. Batch-create content
Batching is great because once you are in the flow of whatever you are working on, you get quicker at doing it. When you batch-create, your process won’t be interrupted and you don’t have to spend time getting into your task over and over again.
Whether it’s writing captions, creating graphics, writing blog posts, coming up with email subject headers – doing them in bulk for the upcoming month, for example, will save you time later on.
3. Use graphic templates
There are many reasons why you should be using visual templates to speed up the process of creating graphics for your business.
One the one hand, you will simply work quicker – not having to start from scratch every time you want to share an inspiring quote, customer feedback or a photo collage.
On the other hand, it also ensures that you are increasing your brand consistency. Working with templates creates a visual consistency over time and across platforms to ensure people start recognising your brand at first glance.
I recommend working with a tool like Canva. The free version is great, but the Pro version is really worth the small investment and allows you to save your brand colours, fonts, logo and more.
Read more about brand consistency, why it matters and how to achieve it here!
4. Keep your brand kit handy
Do you know the colour codes of your brand colours by heart? Are you certain about the font names you use in your marketing materials? Do you have a rule for which logo version to use where?
All of these things are part of your brand kit. Make sure you write these details about the visual appearance of your brand down somewhere and keep it handy. In addition to saving my colours, fonts and logos to my Canva Pro account, I also have a piece of paper on my desk with all my colour codes (HEX codes) to always have them handy.
Bonus effect: This also makes it easier to share your brand details with staff members further down the line.
5. Use copy templates
Just like visual templates, copy templates will help you write interesting captions much quicker.
Start by deciding on types of posts you want to share on a regular basis, such as customer reviews, new product/offer launches, updates from suppliers or whatever else you might want to talk about regularly.
Then write 3-4 versions of captions for these types of posts that you can re-use and adjust over and over again.
6. Create a hashtag bank
Researching hashtags to use on Instagram specifically can be time-consuming. To save time, create a spreadsheet and add all hashtags to it that you want to use on a regular basis.
That way you can simply copy & paste relevant hashtags every time you schedule a new post for Instagram.
Make sure that you shake things up from time to time, test using new hashtags and only use hashtags that are relevant for your specific post.
7. Create “swipe copy” for enquiries
Do you get a lot of enquiries via email, personal or direct message on social media? Instead of typing out the same responses over and over again, create a document with “swipe copy” that you can copy & paste and adjust as required.
This “swipe copy” could live in a note app like Evernote or in a Google Doc. In Gmail, you can also save “canned responses” to use repeatedly. This will save you so much time.
8. Use a tomato timer for focus
One of my top time management tips is to use a tomato timer when you work. The trick is to work in short bursts without interruption or distraction. Most commonly people will work for 25 minutes, then take a 5-minute break – stretch or make a cup of tea, but stay away from screens – then repeat that 2-3 times before taking a slightly longer break.
You’d be surprised how much you can get done when you eliminate all distractions and add a bit of time pressure.
9. Set yourself a deadline
Setting yourself deadlines can have a similar effect as the time pressure from working with a tomato timer. Deadlines help you to get more done in a specific time frame.
Whether you set yourself consequential, “real” deadlines (i.e. something does/doesn’t happen when you don’t meet them) or more internal, “imagined” deadlines depends on how you personally handle time pressure.
10. Join an accountability session
For the majority of people, deadlines are ineffective without accountability. If you find that setting yourself a deadline isn’t enough, tell someone else about what you plan to do and ask them to hold you accountable for it. This adds another layer of positive pressure to actually get stuff done without interruptions, distractions or procrastination.
Accountability sessions are organised co-working meetings. You typically start by saying what you want to achieve, then co-work in silence and finish up by going round and stating how you got on with the task. It sounds simple, but it works wonders!
Join my content co-working session at the end of March to plan your content for April!
I hope you found these time management tips for content creation useful.
Let me know in the comments how you use your time more efficiently in order to produce more content for your business!
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